December xx, 2009, New York, NY - Drew Deters, Jay Hartington, and Joe Anto wanted to create a timepiece that was chic enough and resilient enough to keep up with their freewheeling New York City lifestyle. The three life-long friends are pround to announce the launch of their new brand, RumbaTime. Their first offering is the signature RumbaTime Watch, a silicone digital timepiece that is as bold in color as it is in style. These streamlined, lightweight watches come in a rainbow of 16 vibrant colors ranging from neon green and bright blue to classic black and white. RumbaTime watches are waterproof, easy to wear, and look great alone or stacked together. The RumbaTime watch is the perfect accessory to add a streak of color while surfing, skating, doing yoga, or galavanting around town. Each RumbaTime watch comes in its own sleek, fun test tube package and retails for only $20. RumbaTime is the ultimate accessory for life on the go.
Drew, Jay and Joe built RumbaTime around their shared love of adventure, discovery and living life to its fullest. “We want to help inspire people to feel that life is more than earning a paycheck. It's about friendship and fun. RumbaTime was designed to be durable, reliable and up for anything. It's the perfect timepiece for anyone wanting to look good when they're doing their thing, whatever that may be."
RumbaTime made its debut last month at Art Basel Miami where it was featured in the Semi-Automatic, a high-end vending machine that was curated by Interview Magazine exclusively for the world reknowned art fair.
